Notes from the trade
Field notes
What we explain to our clients in person, written down. No agency news: technical points that earn money, or that keep you from losing it.
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The articles
Communication & Events · Printing & Production · Building & Civil Works
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Featured Producing an event of honour: what gets decided before the first guest arrives A banquet, an awards ceremony, a corporate celebration: what people see lasts a few hours, what holds it up is decided over three months. The reverse schedule, the floor plan, production management and the table, by the people who build them. Read the article -
L’Échappée Belle: what the table of the Banquet de Lyli is saying The theme of the first edition is a tribute. Here is where it comes from, how it reads in the run of the evening, and why it is played out on the plate as well. Read the article -
The press proof, or how not to pay for the same print run twice A file left in RGB, a missing bleed, a font that was never outlined: three ordinary mistakes that are always discovered after printing. The document that protects both parties fits on one page. Read the article -
A borehole is not judged on the day it is handed over On the day it is commissioned, every borehole works. What separates them shows up two seasons later: the wellhead, the seal, and maintenance the users can actually carry out. Read the article